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It then allows the user to either swipe right or left.
Tinder says that Super Likes makes it three times as likely for users to find a match.
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After transitioning from the clicking function Tinder initially used, Tinder became the first "swipe app", now a term to describe various apps that use swiping left or right to control what content the user sees in a browsing fashion.
The two later attended USC together and entered the Internet entrepreneurship field.
Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.
Initially, instead of a swiping motion, users would click on either a green "heart" or red "X" to select or move on from the photos shown.
As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day.Rad has also stated that Tinder filled a gap for social sites for meeting strangers, rather than connecting with people a user already knows.